(Kim Hairston/Baltimore Sun ) Environment, entrepreneurship and family The sisters have donated almost 5,000 rolls of toilet paper to Baltimoreans during the coronavirus pandemic. “We carried that with us through today,” Nnadagi said.įrom left, Nnadagi Isa, owner and founder of Lor Tush, and her sister Louise Isa, director of outreach and product development.
There are days when you run out of stuff.
The family was evicted several times and were homeless on a number of occasions, she said. That makes us happy,” said Nnadagi, who added that her family grew up with little money. They set up an online questionnaire on their website that helped them identify people in need of their product - whether that meant people who had severe allergies or simply were in financial need. Seeing the shortage of toilet paper at the beginning of the pandemic, the Isa sisters decided to donate their first run of product to the community. The coronavirus pandemic struck just as they were prepared to launch their first retail push. They were able to develop their first batch of rolls in November 2019. The sisters came up with the idea for the toilet paper in mid-2018. They also said they received an $8,000 loan from a friend. The sisters continue to work their day jobs - Louise as a manager at an organic grocery store and Nnadagi is a musician, who also works for a marketing agency. The sister’s estimate this first year of doing business has cost about $30,000 - most of which came from their savings. “But bamboo is better for the environment and grows faster.” “We use the same process as making tree toilet paper,” Nnadagi added. Using bamboo, which they said grows in abundance, instead of paper from trees, isn’t as environmentally harmful.
That’s the response we have been getting ” “It has no problem going down the toilet. “It has some strength to it and softness,” Nnadagi said. “We went back and forth,” said Louise, adding that their eventual goal is to bring their entire manufacturing operation to Baltimore. That meant the could offer a product that was free from dyes, and other chemicals, while being safe for septic tanks. They said they worked with a manufacturer in China to create the toilet paper to their specifications.
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